In a world of noise, authenticity speaks volumes

Alan McLaren

Meet Alan McLaren, a personal branding and digital marketing expert with over 20 years of experience.

As the Co-Founder of STRATA Originals, he collaborates with CEOs and executive leaders to build their brand with a strategic and intentional approach. Alan has helped numerous CEOs and executives to establish their personal brand and enhance their professional reputation.

Alan's passion for personal branding was born out of his extensive work in public relations and marketing. He recognized the critical role that personal branding plays in the success of CEOs and began to focus his expertise on helping them to define their brand identity, articulate their unique value proposition, and develop a strategic plan to build their professional reputation.

Having worked with CEOs from a wide range of industries globally, including coaching, legal, healthcare, technology, and entertainment, Alan uses a personalized approach to understand each CEO's unique needs, challenges, and goals. He then designs a customized plan to help them achieve their objectives.

Authenticity, consistency, and relevance are at the core of Alan's approach. He helps CEOs define their authentic voice and communicate their values and vision consistently across all channels. He also helps them to stay relevant in a fast-paced and ever-changing business landscape by adapting their brand to meet new challenges and opportunities.

He is passionate about helping CEOs achieve their full potential and make a positive impact in their organizations and communities.

In addition to his role at STRATA Originals, Alan owns a creative marketing agency and is the co-founder of SaluberMD, a virtual healthcare organization and is also a proud and active YPO member.

  • Personal Branding for Executives

  • Keynote   Workshop   Interview   Breakout   Panel

  • Personal Branding for Executives - Personal Branding for Executives is no longer a luxury. How an intentional approach to Personal Branding via storytelling is the key to building or shaping the narrative that fits your credibility, expertise, and passions. We all have a personal brand which is manifested in what other people say and feel about us. The question? Is your personal brand where you need it to be to achieve your goals in business, philanthropy, or a passion project.

TESTIMONIALS

"Alan spoke at our chapter retreat and captivated our members with inspiration and practical advice on how we could take advantage of our Personal Brand and turn it into an active asset to help grow our businesses. Alan has a unique ability to connect with his audience in a deep and meaningful way. I recommend Alan as a speaker and workshop lead unreservedly.”

— David Savoie, YPO Canadian Regional Chair


" I asked Alan to speak to over 200 YPO Chapter Chairs at the Vancouver GLC and his approach, knowledge and ability  to connect with our members was awesome to watch. He is an excellent speaker and I recommend him for any event."

— Perry Britton, YPO GOLD Regional Chair for Canada


" Alan was the keynote speaker for the National Quality Institutes  Canadian Excellence Awards where he addressed 350 award winning entrepreneurs and CEOs on the topic of marketing and Personal Branding. Simply put, he got a standing ovation. I recommend Alan to be a speaker for your event 100%."

—  Allan Ebedes, Director